Recently people have been asking me about my ‘brand’. Other than flinching, I don’t have much of an answer.
But I can tell you that Cate Blanchett is the spirit animal of Rebecca Industries. This is because:
- When you see it’s a Cate Blanchett film, you know it’s going to be a quality product (code for: hiring me should not be a risky decision for my clients)
- She is cool but not as avant garde as Tilda Swinton, the other front-runner candidate for Rebecca Industries Official Spirit Animal (code for: I don’t want to scare people off with my weirdness)
- She does a good mixture of big-budget, indie and theatre work (code for: I’d like to work with all sorts of clients)
Of less significance but still important:
- She wears amazing clothes
- I bet she is fun to spend time with
I love the idea of picking an actor (rather than, say, charismatic megafauna). No-one’s going to think you’re that weird if you pick her, and it’s much richer and more nuanced than a beast.