Recently people have been asking me about my ‘brand’. Other than flinching, I don’t have much of an answer.

But I can tell you that Cate Blanchett is the spirit animal of Rebecca Industries. This is because:

• When you see it’s a Cate Blanchett film, you know it’s going to be a quality product (code for: hiring me should not be a risky decision for my clients)
• She is cool but not as avant garde as Tilda Swinton, the other front-runner candidate for Rebecca Industries Official Spirit Animal (code for: I don’t want to scare people off with my weirdness)
• She does a good mixture of big-budget, indie and theatre work (code for: I’d like to work with all sorts of clients)

Of less significance but still important:

• She wears amazing clothes
• I bet she is fun to spend time with